It's not the first time that financial giants have made optimistic statements about bitcoin. But this time, the CEO of the world's largest asset management company openly declared his preference for bitcoin âover investing in gold, [âŠ] bitcoin is an international assetâ. In the wake of this statement, bitcoin is on the verge of a bull market. As stock market indices consolidate, bitcoin is on its highest levels of the year. But is bitcoin âdigital goldâ? And what are the aims of this financial giant?