The European Union is undergoing a discreet yet persistent revolution. A recent report from Oobit, a platform specialized in crypto payments, reveals that 70% of crypto transactions on its network are absorbed by retail, food, and beverages. This figure shatters the clichés about the marginal use of cryptocurrencies. But how can we explain this silent infiltration into the daily lives of Europeans? Between regulatory adoption and economic pragmatism, the landscape is reshaping.